Visionary Entrepreneur and Cultural Promoter
Mentor of the Project – “Peruvian Tea, a Legendary Experience”
Julio Germán Povea is a Peruvian entrepreneur, a champion of cultural preservation, and founder of various initiatives under the POVEA brand, including the renowned Panificadora Povea and Povea ID, the company behind the premium tea line CALLITÉ, which has helped position Peruvian tea in international markets.
Born in the city of Cusco in 1968, Germán spent part of his childhood (ages 5 to 8) at the historic Yanayaco Grande Hacienda House, located in the district of Huayopata, purchased by his parents during the Agrarian Reform (1975). This childhood experience, lived in a transitional agricultural setting, forged a deep connection to the land that would later define his life’s path.
After decades of academic and business activity in Cusco, he made the pivotal decision to return to his roots. For the past 12 years, he has lived and worked in Huayopata, leading initiatives focused on reviving traditional agriculture, valuing ancestral knowledge, and driving local economic development based on sustainable practices.
Germán has played a key role in the recent rise of Peruvian tea on the international stage, being instrumental in the first-ever export of Peruvian tea to France and Switzerland and gaining recognition in specialized and national media:
🔗 “Peruvian tea crosses the ocean and arrives for the first time in France and Switzerland” — peru.info
🔗 Interview with Germán Povea — Peru21: “We are the only ones in Peru producing specialty tea”
🔗 PromPerú — “Peruvian tea achieves its first export to France and Switzerland”
With a profound connection to his homeland and a clear vision of the power of ancestral knowledge and regenerative agriculture, Germán now guides national and international volunteers through the Yanayaco Tea Farm. His purpose is to turn Huayopata into a living classroom of Andean identity, agroecology, and spirituality, uniting tradition with innovation.
“For me, this is not just about tea. It’s about returning to the land that shaped me, honoring its spirit, and building a better future for the new generations.”
— Germán Povea
